MicroStrategy’s job posting for a "Bitcoin Advocacy Manager" stands as a prime example of what Harry Frankfurt, in his seminal work On Bullshit, describes as the phenomenon of bullshitting — a discourse unconcerned with truth, but rather with producing a desired effect.

The language of the post suggests that the role is not so much about understanding or respecting the truth of Bitcoin but about the manipulation of perception.

The phrase “Bitcoin Advocacy Manager” itself reveals the essence of the job.

Advocacy, in this context, is not the pursuit of objective facts but the selling of a narrative.

The goal here is clear: to manage opinions and generate enthusiasm regardless of whether what is said aligns with reality. In fact, the term “advocacy” signals a detachment from truth-seeking, positioning the role as one that demands the employee say whatever is necessary to promote an agenda.
Consider how they boast, “We don’t just follow trends — we set them and drive change.”

This is not a statement grounded in any quantifiable truth but rather an unsubstantiated declaration designed to provoke confidence.

Frankfurt would argue that this is where bullshit thrives — the speaker isn’t lying because they aren’t concerned with whether their statement is true or false; their focus is on the effect their words produce.

What matters is not reality, but the perception that they are leading innovation, that their involvement in Bitcoin is progressive and transformative.

The entire premise of this job is built on the notion that Bitcoin — or more precisely their version of Bitcoin — requires someone to sell it, to advocate for it, regardless of the underlying complexities or any inconvenient truths.

The Bitcoin Advocacy Manager doesn’t need to engage with difficult questions about the sustainability or validity of certain blockchain models, let alone BSV’s own merits or failings.

Instead, their task is to perpetuate enthusiasm, to sustain belief, to smooth over any fractures in logic or reality with the glossy sheen of 'advocacy'.
In essence, what this role truly requires is someone who, like the bullshitter Frankfurt describes, “does not care whether the things he says describe reality correctly.”

It asks for someone willing to say anything as long as it furthers the company’s narrative.

Truth, in this scenario, becomes secondary to the function of persuasion — which is, quintessentially, bullshit

S. Tominaga AKA CSW
Oct 6, 2024
https://threadreaderapp.com/thread/1842827128905040203.html

https://t.me/S_Tominaga/1091

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