🤳Too Much Branded Influencer Content on Social Media
Influencer marketing and branded content on #SocialMedia is quickly catching up to traditional advertising — but how do consumers feel about this development?
According to new data from Kantar, a third of consumers like branded content less than ads. The number is almost 60% in @perspectiveix Telegram community, according to the poll in the previous post [after 169 votes].
The amount of these branded and promotional content is another attitude determining factor. Kantar data shows 42% of the respondents say that they see too much branded content on social media, while 22% claimed that they don't notice it.
❓ How do you feel about that? Do you think you're seeing too much of them? Or you don't even notice them? Or they don't bother you?