Про мой любимый Amazon Leadership Principle - Think Big:
"The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'" - Jeff Bezos

"You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money. That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up." - Jeff Bezos

"All of the things that we put a lot of energy into have to be durable in time. Not every company follows this principle, and I believe it’s always a mistake. If you base your strategies on things that are transient, then you have to change your strategy too frequently." - Jeff Bezos

"At the heart of what we're doing is trying to think big on behalf of customers" - Adam Selipsky