📱 Email & Mobile Notifications in Driving Loyalty
Generating more direct traffic to websites and apps is an important priority for publishers, with #email #newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. The Washington Post operates around 70 different newsletters & has found that recipients consume around three times as much content as those who don’t use email news. RI’s own data this year show that 42% of US digital subscribers have used one or more email newsletters in the last week compared with 35% in the UK but just 17% in Norway and 19% in Sweden. It is clear this is one area where Nordic publishers could learn a few tricks from the United States.
via The Reuters Institute.
🔗 Read more & download the RI's Digital News Report 2019 in yesterday's Pulse - don't forget to subscribe.
Country analysis for: 🇬🇧🇦🇹🇧🇪🇧🇬🇭🇷🇨🇿🇩🇰🇫🇮🇫🇷🇩🇪🇬🇷🇭🇺🇮🇪🇮🇹🇳🇱🇳🇴🇵🇱🇵🇹🇷🇴🇸🇰🇪🇸🇸🇪🇨🇭🇹🇷| 🇺🇸🇦🇷🇧🇷🇨🇦🇨🇱🇲🇽| 🇦🇺🇭🇰🇯🇵🇲🇾🇸🇬🇰🇷🇹🇼| 🇿🇦
🚀 @PerspectiveIX
Generating more direct traffic to websites and apps is an important priority for publishers, with #email #newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. The Washington Post operates around 70 different newsletters & has found that recipients consume around three times as much content as those who don’t use email news. RI’s own data this year show that 42% of US digital subscribers have used one or more email newsletters in the last week compared with 35% in the UK but just 17% in Norway and 19% in Sweden. It is clear this is one area where Nordic publishers could learn a few tricks from the United States.
via The Reuters Institute.
🔗 Read more & download the RI's Digital News Report 2019 in yesterday's Pulse - don't forget to subscribe.
Country analysis for: 🇬🇧🇦🇹🇧🇪🇧🇬🇭🇷🇨🇿🇩🇰🇫🇮🇫🇷🇩🇪🇬🇷🇭🇺🇮🇪🇮🇹🇳🇱🇳🇴🇵🇱🇵🇹🇷🇴🇸🇰🇪🇸🇸🇪🇨🇭🇹🇷| 🇺🇸🇦🇷🇧🇷🇨🇦🇨🇱🇲🇽| 🇦🇺🇭🇰🇯🇵🇲🇾🇸🇬🇰🇷🇹🇼| 🇿🇦
🚀 @PerspectiveIX
Comments
Be the first to add a comment
Log in to comment