Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois.He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT,both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.He is the author of 57 books. Prof. Kotler was the first recipient of the American Marketing Association’s”Distinguished Marketing Educator Award”.He was chosen as the”Leader in Marketing Thought” by the Academic Members of the AMA and also received the”Paul Converse Award”of the AMA,honoring his original contribution to marketing.He was given the title of being a Legend in Marketing.He became the first recipient of the William L.Wilkie American Marketing Association Foundation’s “Marketing for a Better World”Award for significant contributions to marketing theory and practice.
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