H1 Tag Vs Page Title

One of the most important elements for SEO purposes is the title tag (<title></title>) and should not be confused with the H1 tag.

Let’s see below how these two differ and why you should care.

The main differences between the two are:

The title tag is shown in the SERPS (search engine result pages). It is used as the main heading of the snippet in the search results.

The title tag is not shown visually on a page but it is part of the page header <header></header> and it is also shown in the browser title.

The <H1> tag is shown to users while browsing a page.

The title tag is a strong signal to search engine crawlers on what the page content is all about.

When it comes to on-page SEO, the page title is more important than the H1 tag but for best results, you should optimize both.

Why is an H1 tag important for SEO?

One of the most complicated tasks of search engines is to understand the meaning (context) of a page.

To be able to do that in the most efficient and fastest way, they use data from different signals.

One of those signals is the page title and another one is the H1 Tag.

When crawling the content of a page, search engine spiders read the HTML code and they try to identify which sentences are enclosed in heading tags (h1, h2, etc.).

They consider these as indicative of the page content.

So, by using keywords in your H1 tag, you help search engines understand what your page is all about.

Another reason why headings are important for SEO is that they make it easier for users to navigate through the page.

The user can see at a glance what the page is all about by looking at the H1 tag. The rest of the headings provide a big hint to users as to what to expect in each section.

Take for example the post you are reading now, I have marked all important points as an h2 and also added a table of contents at the top which makes navigation easier.

H1 Tag SEO Best Practices

Now that the theory of h1 tags is behind us, let’s see how to write good headings for your articles or page content in general.

The H1 tag should be the same or slightly different than the page title

Use keywords in your headings

Avoid very long headings

Make sure that your H1 tag is visible and not hidden to users

Style your H1 tag differently than the rest of the headings

Use headings in a hierarchical manner

Use only one h1 tag per page

H1 tags should match the user intent

The H1 tag should be the same or slightly different than the page title

In the majority of cases, the page title and h1 tag are the same. This is because CMS (like WordPress), are configured this way.

This is perfectly fine. It’s not an SEO mistake, to have the same text for the page title and h1 heading, on the contrary it is recommended.

As a general guideline, keep the page title and H1 tag the same or closely related. Google recommends the followingfollowing as shown at .png file below

3 comments

Amisha
nice description
Amisha
nice description
Thanks. I don't mean to teach anyone. It's just "Learning together"
Pranav Madan
I use All-in-one SEO Plugin. What I am Trying to fathom is:

The H1 Tag is in the body of the post and is NOT the Post Title ?

Or we mark the Post title as H1 Tag ?

Meta Title can be different but closely related to the Post title?

Thanks in advance....