🚀 Braze Acquires AI Decisioning Company OfferFit for $325M

Braze (NASDAQ: BRZE), a leading customer engagement platform valued at $3.9B, is acquiring OfferFit, the AI-driven decisioning company founded by George Khachatryan.

OfferFit has transformed personalized customer journeys, replacing A/B testing with continuous, automated experimentation. With this acquisition, Braze will supercharge AI-driven Journeys, Content, and Incentives, leveraging cutting-edge transformer architectures.

The deal is set to close by July 31, 2025.

🎉 Another Armenian founder celebrates a successful exit! A huge congratulations to the OfferFit team on this milestone!

Read more:

https://www.investing.com/news/company-news/braze-acquires-ai-firm-offerfit-for-325-million-93CH-3952976

https://offerfit.ai/content/blog-post/offerfit-is-joining-braze

#Braze #OfferFit #Exit #SuccessStory

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