I took this pole intentionally and I have to admit that results were not what I expected.

I've personally worked in marketing most of my career, but honestly, most of the time, I get really bored during marketing talks full of typical corporate cliches, science jargon or graphs ....loads of graphs.

Rory Sutherland is one of those exceptional marketing profesionals who knows subject extremely well and also daring enough to extend boundaries and "borrow" from psychology, theory of evolution, game theory, etc.

This talk is pretty long, but I think its worth listening.
https://youtu.be/hhQRH49Y54k