​​📊 Biggest Gainers and Losers Among Online Service Categories During COVID19
Comparing January & March 2020 data to see which market categories saw increases or decreases in visitation and users (which is defined as “user reach” in the chart) as the #COVID19 pandemic developed, for each market category in the US, Verto calculated the percentage of growth in user reach (i.e. how many consumers out of the total online user base have used a service in its respective category during the month).
They then averaged these growth rates across all services in a given category and compared all the categories. The chart below illustrates the findings.
Biggest Increases
- News sites/apps have seen the most significant increase (55% more users on average).
- Law/government sources (which have showcased official information, instructions, and guidelines related to public health) have also spiked, gaining almost 40% more users.
- The health/fitness and education markets have also seen significant rises (21% and 19% respectively) in user reach. Remote work tools (including the productivity category) and the overall use of social media and messaging apps (including video conferencing) have also gained almost 10% more users, which is notable given that these markets have massive user bases even during normal times.
Biggest Decreases
- Gambling related sites/apps have seen the biggest decrease in user activity. (With professional sports suspended, there’s nothing for consumers to gamble on.)
- Sports apps/sites are also down, showing 14% fewer users.
Read more on Verto.
🦅 @perspectiveix
Comparing January & March 2020 data to see which market categories saw increases or decreases in visitation and users (which is defined as “user reach” in the chart) as the #COVID19 pandemic developed, for each market category in the US, Verto calculated the percentage of growth in user reach (i.e. how many consumers out of the total online user base have used a service in its respective category during the month).
They then averaged these growth rates across all services in a given category and compared all the categories. The chart below illustrates the findings.
Biggest Increases
- News sites/apps have seen the most significant increase (55% more users on average).
- Law/government sources (which have showcased official information, instructions, and guidelines related to public health) have also spiked, gaining almost 40% more users.
- The health/fitness and education markets have also seen significant rises (21% and 19% respectively) in user reach. Remote work tools (including the productivity category) and the overall use of social media and messaging apps (including video conferencing) have also gained almost 10% more users, which is notable given that these markets have massive user bases even during normal times.
Biggest Decreases
- Gambling related sites/apps have seen the biggest decrease in user activity. (With professional sports suspended, there’s nothing for consumers to gamble on.)
- Sports apps/sites are also down, showing 14% fewer users.
Read more on Verto.
🦅 @perspectiveix
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