Here’s a closer look.

1. Implementation

One of the most common frustrations SEO agencies and consultants experience is clients not implementing their recommendations even if they are critical to improving organic performance.

Reasons vary by client, but one common cause is they simply don’t have the expertise or resources to implement those recommendations.

And that’s especially true if they have a challenging content management system.

Luckily there are solutions to help like SEO automation firm RankSense, which allows users to implement up to three priority recommendations like title tags or robots.txt and descriptions daily or weekly in content delivery network (CDN) Cloudflare.

(While RankSense currently only works with Cloudflare, they are working on adding new CDNs soon.)

Now SEO recommendations can be implemented in days instead of months.

In addition, developers are only human, which means they can sometimes make mistakes that have a major impact on SEO, like blocking the entire site because they pushed a new staging site into production without changing the robots.txt file.

RankSense, however, alerts users to errors like this and corrects them instantly so they don’t impact organic traffic.