❗️ATTENTION❗️
We’re reaching out to inform you all of the regulatory changes regarding gambling advertisements in the UK that state “gambling and lottery ads must not be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture.”
This means that it is not allowed to have any kind of marketing facing the UK that features anything that strongly appeals to U18's such as Arsenal/Southampton players, former players, either team’s shirts, either football stadium, any references such as animations. The rules also apply to any celebrity with a strong U18 audience of 25% or more.
We request that you change your content and creatives to avoid contravening regulatory guidance on advertising. Failure to comply with the request could result in your removal from our program.
You can read more here: https://www.asa.org.uk/news/tough-new-rules-to-curb-broad-appeal-of-gambling-ads-and-better-protect-under-18s.html
You are welcome to use all active campaigns we have in the affiliate system with updated content!
We’re reaching out to inform you all of the regulatory changes regarding gambling advertisements in the UK that state “gambling and lottery ads must not be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture.”
This means that it is not allowed to have any kind of marketing facing the UK that features anything that strongly appeals to U18's such as Arsenal/Southampton players, former players, either team’s shirts, either football stadium, any references such as animations. The rules also apply to any celebrity with a strong U18 audience of 25% or more.
We request that you change your content and creatives to avoid contravening regulatory guidance on advertising. Failure to comply with the request could result in your removal from our program.
You can read more here: https://www.asa.org.uk/news/tough-new-rules-to-curb-broad-appeal-of-gambling-ads-and-better-protect-under-18s.html
You are welcome to use all active campaigns we have in the affiliate system with updated content!
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