📰 Social media as a Source of News
The world of news media – whose very purpose is to bring truth to the masses – has been plagued by distrust for a number of years.
Terms like “fake news” are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos – making news consumption the fastest growing behavior on social platforms.
🦅 @PerspectiveIX via GWI.
The world of news media – whose very purpose is to bring truth to the masses – has been plagued by distrust for a number of years.
Terms like “fake news” are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos – making news consumption the fastest growing behavior on social platforms.
🦅 @PerspectiveIX via GWI.
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