YouTube becomes the most recent large social platform to throw a sign in prompt up in the face of logged out users.

Currently this can still be dismissed, but could signal the start of a move toward eventually walling off content for casual not-signed-in users.

#YouTube

2 comments

How fast do you think this is going to become the default for the platform, Robert?
NinCoT
How fast do you think this is going to become the default for the platform, Robert?
Within a year or two.

YouTube for Kids collects no data because of COPPA so they would still have a site where login is not required and could use age appropriation as the reason to put standard YouTube behind a login.