📉 Instagram Engagement Rate is Facing a Massive Decrease

An analysis of 1.4m posts from 3,637 brand accounts has revealed that overall engagement on #Instagram has seen a sharp decline since early May 2019. The maximum average engagement rate in April was 1.54%, but this has now dropped to about 0.9%, a decrease from earlier this year of 1.1%. This represents an 18% decline in average engagements (mostly likes) since the beginning of the year.

But it’s not just brands that are suffering... Read more on Trust Insights.

🚀 @PerspectiveIX