I think they know very well that it's hypocrisy, they just don't care. They have a agenda to push that for some reason includes vilification of white people and the normalization of discrimination against white people
Perhaps for some of them. I'm sure though that for many others, they are deluded with good intentions. Don't me wrong though: good intentions alone are of course no excuse. The road to hell has been paved with good intentions
A must read for everyone:
The Myth of White Fragility